Banking Industry Unveils Partnership With NTV Kenya to Change the Lives of its Customers
Nairobi, Thursday, December 8, 2016 Kenya Bankers Association (KBA) - the umbrella body of the banking industry - has today unveiled a partnership with Nation Media Group's NTV Kenya that will see the television station air an informative program whose goal will be to both promote financial literacy and showcase how banks are positively transforming their customers' lives.
The program titled 360 Changing Lives will air during NTV Kenya's new morning segment, Better Living that will be hosted by popular TV anchor Kobi Kihara. KBA seeks to reaffirm the banking industry's dedication to help customers and their businesses achieve their financial goals and objectives. The program will run over a course of 13 weeks every Monday from 8am to 9am with the season premiere airing on Jamhuri Dai, Monday, December 12, 2016. It will see ordinary Kenyans in small and micro businesses and enterprises get life-changing support from the banking sector through the Kenya Banking Association.
The support to be extended to the participants will feature, among other engagements, the following:
At the end of the season, NTV viewers will have an opportunity to vote for their favourite 360 Changing Lives story and the winner will receive a Kshs 300,000 grant from KBA towards their business. Apart from providing entertainment value, the program will also extend financial literacy and business tips to viewers as well as help them understand of how banks in Kenya operate and support micro and small businesses. Speaking at the unveiling of the partnership that was held at the Nation Centre today, KBA Chief Executive Officer, Habil Olaka, said that the program presents that banking industry with a grand opportunity to help its customers achieve financial success and security through innovative means. "We have been continuously striving to make it possible for our customers, our communities, and each other to attain financial prosperity. Today we take a step further by changing the financial lives of people. Through this program, banks will be able to speak directly to their customers in a bid to reinforce our core values as a sector," he said. Speaking at the same function, Nation Media Group's Chief Executive Officer, Joe Muganda, said, "We are delighted and proud to be leading innovative content with KBA. Our partnership with KBA symbolises how relationships in media are changing and that our viewers want to hear a more genuine approach to content. The refreshing, responsible and authentic delivery on changing people's lives demonstrates how we are working to help our viewers build healthy, prosperous, and successful financial futures." The program will follow the lives of the selected participants - over a course of the season - as they are taken through the life-changing process by member banks, financial literacy trainers and the KBA team. The Better Living Show has partnered with Passion Profit, a business development support organization, to provide both participants and viewers with financial literacy tips over the course to of the show.
About Kenya Bankers Association
Founded on 16th July 1962, KBA has evolved and broadened its function to include advocacy on behalf of the banking industry, and championing financial sector development through strategic projects. KBA has undertaken major industrywide initiatives, including aligning standards on payments; promoting pricing transparency through the introduction of the Annual Percentage Rate framework (costofcredit.co.ke); and the modernization of the National Payments System through the Automated Clearing House, which KBA owns and operates. In line with the Government's policy on public-private partnerships, the Association and CBK have implemented key milestone projects such as the Real Time Gross Settlement System (RTGS), and the Kenya Credit Information Sharing Initiative, which introduced the use of information collateral provided by credit reference bureaus to enhance credit access for borrowers.
Ms. Roselyn Njino,
Senior Communications Officer,
Kenya Bankers Association,